Cheap Cars Melbourne

Website Redesign
Video Production
Brand Materials
Rebranding
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The Client

Cheap Cars Melbourne is a trusted car dealership based in Melbourne, Australia, specialising in offering a wide variety of affordable vehicles to meet the diverse needs of car buyers. Despite their strong market presence, the client’s digital identity did not reflect their professionalism or the ease of their services.

Project Overview
The rebranding and website redesign for Cheap Cars Melbourne successfully elevated their digital presence, aligning their brand image with their exceptional service. The project highlights the power of user-centric design and advanced functionality in driving business growth. ‍
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Project Objectives
The client approached us for a complete re-branding and web design overhaul to align their online presence with their customer-focused business model.

Brand Identity

Modernise the brand identity and create a polished online presence.

User Friendliness

Develop an intuitive, user-friendly website using Webflow.

Filtering System

Build a comprehensive filtering system for seamless car search functionality.

Custom Enquiry

Enable customers to easily find desired vehicles and send inquiries directly.

Lead Generation

Increase lead generation through optimised design and call-to-action placement.

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Solution
Overview

Custom Filtering System

We used the Attributes Library to build a comprehensive filtering system for seamless car search functionality.

NOVORIUM modernized Cheap Cars Melbourne’s brand identity and developed a sleek, user-friendly website using Webflow. The new site features a robust car filtering system, enabling users to easily search by various attributes and receive instant results. An integrated inquiry system allows customers to contact the dealership effortlessly, boosting lead generation. The site was fully optimized for mobile and SEO, resulting in increased engagement, higher inquiry rates, and enhanced brand perception.

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