You might be scratching your head thinking why does some people charge $500 and others demand $5000 or even more for a website that looks and feels almost the same? Well , there’s a saying that ‘don’t judge a book by it’s cover’. So how do you judge a book? You gotta read it too. Having said that, judging a website might not be as simple as reading a book. What you see from outside (which is the interface or visual part of a website) is just the tip of an iceberg. Behind it goes a tons of work that only a professional can understand.
But don’t worry, you don’t need to be a professional web designer to verify some of the aspects which will help you choose the better option. All you need is a basic understanding of what it takes to create a good, functional website. And my aim in this article is to help you with that and explain the difference between a Cheap and an expensive website.
Even though one should not judge a book by it’s cover, a well designed cover that truly represent the story of a book can play a huge role attracting the reader. This is why A good author doesn’t hesitate to hire a good cover designer. In other words you should definitely pay attention to the design aspect of a website.
Making an impactful first impression with a great website can help attract your potential customers. And remember, most of your potential customers will shop around before finally making a decision to buy a product or service. So having a high standard, responsive and memorable design is important. It will make your potential customers to want to find out more about your products or services.
Therefore the design should uphold your brand identity correctly. If you go with the cheaper website you only have few page template options, which means Changes and revisions to the website can be difficult due to the use of pre-made templates and lack of knowledge among the developer and designer. Some of these templates are made long time ago and are still circulating in the market which may incur compliance issues and contain outdated coding standard.
Websites are one of the most important tools companies use to present themselves on the market. There is a wide price range for building a website and there are some questions you need to ask before you embark on pricing options that suit your business needs. If you are not so keen on developing a solid brand identity or just testing out a product or service than a $500 website might get the job done. Just as a BMW isn't the right car for everyone, so a $5,000 website isn't necessarily the right deal.
In the case of a $5,000 website, each individual brand element is customised according to the company's unique brand. Professional websites require copywriters, market researchers, UX designers, photographers, videographers, information architects, and system administrators. This is why Custom website designs cost at least $5000 and can cost up to $20,000. The code of the $5,000 website is thoroughly checked to ensure that it meets W3 standards and provides a high level of malware protection, whereas the $500 website uses existing templates with potential lower coding standards.
And many Compliance aspects might be completely unknown to these overseas freelancers such as the GDPR compliance for European countries and ADA standard for better accessibility, HIPAA compliance and SEO best practices etc
When you partner with a professional local web design company, they can help you and your team with ongoing support, maintenance and continuous improvements . You can hold them accountable for any downtimes, copyright issues and privacy or data protection etc. But When you outsource the website development & maintenance to an overseas individual You hold all the responsibilities of your website.
If you are looking for quality and precession then it is a wise idea to set a good amount of budget for your website and its maintenance. A website is a great investment for your business if it is serving you well, therefore a solid foundation with a well crafted powerful website with SEO done correctly will help your business immensely .